Are Your Signs Making A Good First Impression?
So the saying goes - “You never get a second chance to make a good first impression.” When selling a home, the sign in the front yard is a big part of that first impression. Yet, many Capital Region for sale by owner home sellers seem to overlook this critical piece of their marketing campaign.
I recently drove by a Guilderland home for sale by owner. I instantly knew the house was for sale by owner because of the sign by the road, so in that respect it did it’s job. But the sign was bent over and nearly touching the ground and I really had to struggle to read the hand-written phone number of the home seller. In addition, there was no flyer box attached to the sign for a potential buyer to pick up detailed information about the home. I remember shaking my head thinking to myself “What kind of impression does this convey about this home? Are they even serious about selling?”
This isn’t an isolated scenario. I see it all over. It’s seems that many homeowners just don’t seem to get the importance of professional signage when selling a home. Here are some guidelines to make sure your drive-by traffic is getting the best impression of your home.
Yard signs should be easily visible from the street, and have a contact phone number clearly displayed.
Directional signs should always be used if you live off the beaten path. Place them at the end of all streets leading to your house. Write your address on them. They will have an arrow pointing the way to your home.
If you’re having an Open House, use directional signs specifically made for this purpose. You can also add an Open House attachment to your yard sign that will specify the day and time of your Open House.
Put a flyer box out in the yard (preferably attached to the sign), and keep it stocked with flyers. The flyers should include the following: a description of your home, the asking price, a contact phone number or email address, or both, and multiple photos of the home.
Our FSBO Albany sign package includes everything you need to attract that drive-by traffic! A professional and easily visible 18×24 yard sign with the photo flyer box attached, a phone number set for the sign, and directional signs.
When you place an ad with us, you will have the ability to print photo flyers from your ad on our website. The flyers include your full ad description with contact info, price and up to 8 photos…perfect!
When marketing your home, don’t underestimate the power of signs and flyers. Taking an all-inclusive approach to your marketing strategy will ensure that your efforts are rewarded with success! Good luck and Happy Homeselling!
Tags: home flyers, signs