We have recently embarked on on the challenge of Search Engine Optimization (SEO) for our website. For those who are unfamiliar with the world of SEO, it is the science (or art) of optimizing your website to become better positioned in the search engines for certain terms.

For instance, if you google “For Sale By Owner Albany” we consistently enjoy the #1 spot for our domain fsbosearch.com. In fact we have literally hundreds of keyword phrases that are in the #1 spot in Google, Yahoo and MSN. I will expand on this in a future post.

Interestingly, we are starting to see some positive results from our efforts. Our traffic is up significantly from this time last year. But the real interesting thing is that we are starting to see more and more traffic from outside the Albany NY Capital Region.

For instance, I was browsing through our traffic logs this morning and looking specifically at the recent visitors by location. Check out the two screenshots below (click on the images to enlarge):

As you can see, 10 of the last 40 visitors were from outside of the Capital Region. Furthermore, five were from outside of the country - 2 from India, 2 from Italy and 1 from France. While we know that 90% of all real estate is sold to local buyers it is encouraging to see visitors from outside the area on our site. Are these visitors on our site because they are truly searching for Albany Homes or because of some of our real estate related content brought them here?

We will monitor the traffic logs to see if this is a trend or simply an aberration. In either event we will post again with our findings. In the meantime, don’t be surprised if your phone rings from a potential buyer with an Italian accent!